nursinglawbandit

Are You a Certified Specialist in a Specialty area of the law?

Are you a certified specialist in a particular area of law?

Does it help with marketing?

Does your state even allow certified specialists?

Do you recommend being a certified specialist?

Present Onto Others as You Would Have Them Present Onto You

http://www.law.com/jsp/law/sfb/lawArticleSFB.jsp?id=1202423103864

I do my fair of presenting and I like this article.

I have found the more comfortable you are with the topic, the better you present.

I present on legal issues in nursing and licensure matters. I also instruct the attendees to jump in with questions whenever because it makes the session more interesting for me and everyone. I don't have a wait until the end of my presentation rule that I see with some presenters.

Are you comfortable with public speaking?

Business Goals for 2008

Have you developed business and practice goals for 2008? I started mine around Thanksgiving. I started producing Business and Practice goals in 2003. I was provided with a copy of marketing guide for attorneys at the Kentucky Bar Association Law Update in the fall of 2002. I read the book from cover to cover.

I am reviewing and reflecting on my marketing, business, and practice goals from 2003, 2004, 2005, 2006, and 2007. I can't believe five years has passed so quickly.

Are you developing business, practice, and marketing goals for 2008?   

Are you Advertising? If not, Start Immediately!

Are you advertising? When I first started my law practice, I was told the "gold standard" of attorney advertising was a Martindale Hubbell rating and the local yellow pages.

The gold standard for advertising is practice driven and depends on your niche. My law practice is limited to representing nurses so why would I advertise in the local yellow pages? I haven't had a nurse client yet ask about a Martindale Hubbell rating.

You should advertise in the journals and publications that your target audience reads. I was recently asked to consider advertising in a regional nursing journal. I declined for several reasons. The first reason being cost and the second reason being cost.