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Do Most Attorney Hate to Market?

http://indiana.thecompletelawyer.com/volume4/issue3/article.php?ppaid=8286

See this article about attorney marketing. Do you dislike marketing? I don't and I am always puzzled when I read articles starting attorneys hate to market as a profession in general.

Marketing Plan for 2008

I had a two hour flight from Washington DC (Ronald Reagan) to Indianapolis on Monday. Don't get me started but I typically fly out of Indianapolis (which is great for direct and cheap flights to DCA and Las Vegas), Columbus (direct flights to Las Vegas), Louisville or Lexington, Kentucky (sometimes) or Dayton, Ohio (Dayton is a last resort because I don't like connections and you need a stiff drink after connecting in Atlanta).

Okay enough about the travel issues this Cincinnatian who likes to save $200-$300 by not flying out of the Greater Cincinnati Airport.

I received my 2008 Marketing Plan for my law and consulting practices. I am on target for my law firm but not my consulting firm.

Do you have more than one practice or business? How do you manage to keep both afloat?

What Does Your Business Card Say About YOU?

I ran into a colleague last week at Walmart of all places. She was buying groceries and I was buying dog treats for my four toy poodles. One of my poodles died in June 2007 but I still have four toy poodles.

This attorney works at a large law firm in downtown Cincinnati, Ohio. We exchanged business cards. She commented on the colors and the format of my business card. I looked at her business card and we both laughed because I used to work in a large firm and I had a similiar looking business card then.

What does your business card say about you? I have experimented with business cards since starting my own law and consulting practices. Several years ago I used a business card with my picture on the front however I stopped using those cards because I change my hairstyles frequently from straight, crimps, braids, twists, and everything in between. I am wearing twists now for the summer and will sport a curly roller set in the fall except when I have to travel (then its twists).

Do you think its unprofessional for attorneys to have their pictures on business cards? Realtors are light years ahead of attorneys as far as marketing so please don't say its something a real estate agent would do. Real Estate Agents and Real Estate Companies know how to market and could teach us lawyers a few things!

Consider adding a splash of color to your business card. Maybe change the fonts and typesetting. Or better yet, "party like a rock star" http://www.youtube.com/watch?v=3LMoplcpRJM and market at "the edge" by adding your picture to your business card, website, blog, brochures, and other marketing and advertising materials.